Attempts to go Viral on Twitter!!
My
group made a video on different Mount traditions that each of us and our
friends around campus enjoyed the most. The point of the assignment was to make
the video go viral and see how many retweets and favorites you could get on
your video. My groups tactic to get retweets was to inform all of our friends
and followers about the assignment and then kindly ask them to retweet and
favorite the tweet. This worked well for us. Although we only lost by a small
difference in comparison to another group, I was impressed with the amount of
tweets we were able t get in such a short time period. I think that if you have
the right connections on a social media platform with someone who has thousands
of followers, it makes it easier to get favorites and retweets.
The
process of creating the video was a little bit tricky. We wanted a video that
would allow for people all around campus to enjoy and connect to what was being
said. The main thought that we had in mind while creating this video was to
please our audience and make it appealing enough for them to want to retweet or
favorite. We decided that talking about Mount traditions would be a fun way to
engage users. We each thought of our own favorite traditions and then asked two
random people on campus as well. After we created the video we posted it on
twitter as soon as Dr. K approved of it. That is when all the work started. My
group and I told all our different friends, coworkers, followers, classmates, family,
and basically anyone who could give us a retweet/favorite about the video we
created.
If
I were able to redo this assignment, there is only one thing I would do
differently. That one thing would be, quoting the tweet first and explaining to
my followers the importance of favorting/retweeting the tweet. I think since
there was no clear explanation along with the tweet when I retweeted, it didn’t
allow for my followers to understand the importance of retweeting and favorting
my tweet. Since I have never tried to make a tweet go viral before, it was an
interesting experience to learn from. Completing this assignment in a fixed
amount of time was a challenge, but it allowed for me to see a glimpse of the
real world and the dead lines that I will have to face in the business world.
One
of the biggest lessons I learned about this project was how powerful word of
mouth is. I texted people that I haven’t talked to in a while and asked them to
help me out, and without hesitation they favorited and retweeted the tweet. At
one point, I went around in some of my classes asking everyone to retweet it.
Kawasaki and Fitzpatrick mentioned having an appeal to users and making the
post pull the user in. We tried out best to have the post be appealing to all
mount students, professors, teams, families and alumni. This project opened my
eyes to how hard it is to market on social media. My group got in total around
100 favorites/retweets and we struggled to get that amount. Twitter is very
luck of the draw with the tweets that end up going viral. It is all about
having the right people retweet your tweet.
I have included to the link to my groups video here:
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